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Anila Wadhera's Key Achievements as a Digital Marketing Professional

Key Achievements

My career spanning fifteen years has taken me on a dynamic journey across Technology, Logistics, E-commerce, HealthTech, Financial Services, Consulting, and Learning & Development domains. I have orchestrated several digital marketing strategies for organisations of various sizes and industries, be it industry leaders or emerging startups, all while moonlighting as a marketing consultant. Here's a sneak peak into some of my achievements.

Iron Lady

  • Digital marketing consultant and strategist for B2C Leadership program

  • Created 30-60-90 day marketing plans to generate 150+ daily leads

  • Managed media agency partnerships while actively hiring for inhouse team

Charity Footprints

  • Devised GTM strategy, secured blue-chip clients Amazon, Pfizer, and Wedbush Securities

  • Drove high CVR (Google Ads: 4.9%, LinkedIn Ads: 2.6%, Email: 7.54%, Social: 23.4%)

  • Redesigned company website to acquire 6500+ new visitors 

Excellerate3

  • Comprehensively defined business goals, value propostion, and consumer pain points

  • Conducted need gap analysis, defined buyer personas, and created audience segmentation

  • Created website wireframe and sitemap for SEO; integrated analytics/reporting dashboard

Care4Parents

  • Spearheaded website revamp for enhanced SEO and persona-based lead generation

  • Executed LinkedIn campaigns to expand reach upto 3,00,000+ corporate professionals

  • Onboarded corporates such as Accenture, Tech Mahindra, Unacademy, and Xoriant

American Express

  • Successfully delivered 1000+ campaigns in 5 geographies to strengthen CRM foothold

  • Augmented speed to market by reducing campaign SLAs by 2-4 days

  • Launched 5 automation projects to streamline workflows; won 5 partner recognitions

Moglix

  • Increased monthly revenue by 25% from paid media channels in 3 months

  • Introduced native advertising (Colombia) to generate 4M+ impressions in 2 weeks

  • Drove rapid website redesign in < 1 month while overseeing PR and communications

To The New

  • Developed robust brand building strategies for 4 clients: Alibaba Cloud, Hilti, Solar Winds, and Nxtra Data

  • Achieved 300% increase in scope-of-work with strong commitment to quality and timeliness

  • Achieved 85% project delivery with 50% team with effective planning/resource management

Bitmetric Technologies

  • Built cost-effective solutions with minimal response time for Damco and Transcom

  • Created website/social media presence, and HTML/SQL based reporting dashboards

  • Designed and developed webpages for London Business School website on Wordpress

The Copy Shop

  • Executed brand building strategies for Nestle, Educomp, Seagate, and The Hindu

  • Conducted market research for specific buyer segments

  • Created ad copies; managed social media channels

Wondering What I Bring to the Table?

Well, I can translate your business ideas into data-driven GTM and CRM strategies to strengthen the acquisition, retention, and win-back foothold. 

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